COVERED
What does a company look like that covers everything from cloud to communications?The Challenge
Visualize the full spectrum of cloud and communication services offered by CBTS, and show how they cover businesses from every angle without overwhelming the audience with technical complexity.
The Idea
Create a digital shield pattern where each element represents a core service, symbolizing protection, connectivity, and continuity. This visual system reinforced the idea that CBTS isn’t just a vendor—they’re a partner throughout the entire cloud journey.
My Role
As the brand’s visual conductor, I developed an identity rooted in the phases “consult, build, transform, support.” I designed a clean, modern aesthetic using deep navy for stability and bright turquoise accents as the brand’s “power on” signal. Typography was streamlined for clarity, and the logo embodied these four core actions.
The Outcome
A cohesive brand identity that instantly communicated CBTS’s mission and values...professional, clear, and confidently comprehensive, just like their services.