ZBOOK
How do you show the creative power of an HP zBook?The Challenge
Communicate that the HP ZBook 17 isn’t just a laptop. It’s a portable powerhouse built for serious creatives, even without a production budget.
The Idea
Use bold, metaphor-driven imagery to visualize the ZBook’s power and versatility. A roaring lion, a race-ready sports car, and a high-fashion editorial setup all became stand-ins for the worlds the ZBook can create and command.
My Role
I concepted and designed the campaign, sourced every image, and built each composition in Photoshop. With no photoshoot to fall back on, I became the art director, photographer, and retoucher all at once.
The Outcome
A visually striking ad series that showcased the ZBook’s performance and creative horsepower, proving you don’t need a giant budget to make a big statement.