FILE MANIAC
How do you let I.T. managers know they have a file management problem?The Challenge
Make IT managers realize they’re drowning in disorganized files without using fear, jargon, or another boring whitepaper.
The Idea
Bring the chaos to life with a surreal visual of a IT guy literally buried in file folders, paired with a tongue-in-cheek video where his family stages a dramatic intervention for his “file-hoarding problem.” The goal? Turn a technical pain point into a relatable, unforgettable moment.
My Role
I designed the core visual, a claustrophobic explosion of folders, and collaborated with the writer and video team to shape the script and staging. With minimal resources, we built a campaign that balanced humor and insight.
The Outcome
A wildly memorable campaign that made IT pros laugh, cringe, and recognize their own file management chaos...sparking productive conversations about how to fix it.