DOCTOR DIGITAL
White papers about Fiber Channel over Ethernet are boring. How about a weird talk show instead?The Challenge
Explain Fiber Channel over Ethernet in a way that IT pros will actually care about—without putting them to sleep with another white paper or dry explainer.
The Idea
Ditch the traditional approach and create a bizarre talk show hosted by "Doctor Digital." A wild mashup of Adult Swim-style absurdity and actual technical insight. Complete with low-budget props and a host who delivers FCoE knowledge between surreal skits, it was designed to make IT education unexpectedly fun.
My Role
With a shoestring budget, we got hands-on with set and prop design (yes, including the cheeseball), collaborated with the production team on lighting and camera angles, and encouraged the actors to fully embrace the weird. The result was equal parts tech talk and fever dream.
The Outcome
A truly unforgettable idea that delivered real technical insights through humor and surreal storytelling. Proving that even Fiber Channel over Ethernet can be entertaining when you lean into the weird.