PLAYBOOK
Can an interactive article help CIOs make the play?The Challenge
Turn a dense, strategic message aimed at CIOs into something engaging and actionable. Not just another IT article.
The Idea
Inspired by playbooks, we created a website that gave CIOs a tactical edge. A clean, grid-based layout reflected strategic thinking, while bold typography and a punchy color palette elevated the content into something dynamic and decisive.
My Role
As the lead designer, I shaped the concept and design from the ground up. I crafted a modern, sports playbook-inspired interface and worked closely with developers to bring the experience to life.
The Outcome
A highly visual, interactive resource that made strategy feel empowering—and helped CIOs move from support mode to game-changing leadership.