WFH
Can a common acronym inspire an entire business mobility campaign?The Challenge
Reimagine “Work From Home” and expand it into something more dynamic...“Work From Anywhere.” The couch is optional. The zoo is not out of the question.
The Idea
A business mobility campaign that highlights how Sage enables seamless operations anywhere. We visualized this through a fly-on-the-wall lens, capturing people working from unexpected places. Clean, modern visuals paired with bold, future-forward typography brought the concept to life.
My Role
I took existing brand elements and reimagined them to create a fresh, cohesive campaign. From concept to execution, I designed the visuals and developed the brand expression to match the freedom and flexibility the message promised.
The Outcome
A campaign that broke out of the typical WFH mold—evoking energy, mobility, and possibility, while staying true to the brand.