HUMAN POINT
Who is an authorized user? Who is a rogue insider? Can a piece of the logo help tell the story?The Challenge
Cybersecurity is often portrayed with flashing screens and matrix-style code. But the real threat—and opportunity—is human. How do we visually communicate that?
The Idea
We reimagined Forcepoint’s logo as a spotlight, illuminating the hidden corners where cyber threats operate. The result was a visual metaphor that positioned Forcepoint as a guide for businesses navigating complex digital risks.
My Role
I developed a minimalist, silhouette-based concept that emphasized the human dimension of cybersecurity. These stark silhouettes against vivid backgrounds became a signature look across campaign assets to reinforce brand recognition.
The Outcome
A bold, human-centric campaign that cut through the noise in a crowded cybersecurity space, using simplicity and symbolism to tell a powerful story.