IT'S IT
Can a poster make you feel less guilty about eating an It’s It?The Challenge
Create a poster campaign that makes people crave an It’s It ice cream sandwich, and forget about the guilt.
The Idea
Lean into pure indulgence. We embraced the delightfully rebellious attitude of “Diet? What diet?” and designed an experience that celebrated the joy of treating yourself without hesitation.
My Role
I designed the poster with typography that drips like melting ice cream and bold fonts that command attention. The aim was to spark fun, nostalgia, and immediate cravings.
The Outcome
A playful, irresistible design that turned an ice cream sandwich into a moment of unapologetic happiness.